How to make money on Youtube

Money

Money

Earn serious Cash

 

This video is public.

You’re ready to learn how to produce videos and use YouTube not

just for fun but to make money as well. While much of that process

will still be fun, we’re not going to schmooze you into believing it

will all be games, fame, and fortune. The people we spoke to who

were finding success on YouTube were having fun, but they were

also working hard. If you want to follow their lead, you’ll find yourself in the same position. The good news is, you are just as likely to

succeed as anyone else who has found success on YouTube. Right

now, YouTube is “a level playing field,” according to Steve Hall, advertising guru and publisher of the advertising industry blog

AdRANTs. YouTube success can strike anywhere and doesn’t favor

one type of company over another. “It’s not about clout or who has

the bigger hammer,” Steve adds.Throughout this book, you’ll be finding out about everything

from how to create and title videos to how to attract people to your

videos and maybe even make them go viral. But, as much as we

plan to help you, we also promise to be completely honest with

you about the ups and downs of life on YouTube. Jay Grandin, of

Giant Ant Media and his partner Leah Nelson launched a video

production business thanks to the success they garnered from

their YouTube video How to Shower: Women vs. Men. As of this moment, that video has had more than five million views, and Jay and

Leah have posted more than 60 other videos. They’re also in the

business of producing YouTube videos for other individuals and

companies wanting to find YouTube success. “It’s difficult when

the client is looking for a ‘viral video,’” Jay told us. “It just doesn’t

work that way.” So, we’re not about to tell you we can lead you to

guaranteed success. What we can do is show you how many others

have found success and how you can effectively add your videos to

the YouTube community in the hopes of doing the same.

Creating Your Videos

Chapter 4 is devoted to the subject of producing and creating good

videos. We’ve gathered great input from dozens of interviews with

YouTube pioneers, and by the time you reach Chapter 5, you’ll be

leagues ahead of newcomers starting out on their own. If you feel

intimidated by the task, we’re here to tell you to take a deep breath

and relax. Yes, many of the people we’ve spoken with came to

YouTube with video production backgrounds, but most did not.

You don’t have to be a Hollywood producer to create a compelling

YouTube video. As a matter of fact, many experts feel the “amateur”

approach is actually more appealing to the YouTube audience than

the fully polished and professional look. You’ll have to decide for

yourself which of these makes sense in your case, but whether you

want to do it yourself or enlist a professional, you’ll make that decision based on a solid background and knowledge about both

approaches.

Y O U   T O O   C A N   B E   A   Y o u T u b e S T A R !

25Video editing software has grown to be simpler and less expensive. Many fully functional programs are actually free. So, once

you’ve captured your video images, you’ll be able to edit the final

product yourself. Don’t be discouraged if you don’t yet know how

to do that. Instead, remember our homemakers-turned-YouTubechefs. They didn’t know anything about editing video when they

first began either. But, that didn’t stop them from figuring it out.

You have the added advantage of the expertise they—and many

others—have been willing to share with us. So, you are actually

starting out near the front of the line.

Perhaps the easiest part of this whole process is uploading your

videos to YouTube—the actual transfer of your video file to the site.

That is true today, and will only be more so in the future. Today’s video

cameras are not only cheaper than they used to be, they are also easier

to use and more likely to come equipped with seamless uploading capabilities. Uploading videos to YouTube has become so important

that video camera manufacturers have to make the uploading process

simple to stay competitive. Trust us, it’s as easy as clicking a mouse. If

you can send e-mail, you can upload a video to YouTube.

Marketing Your YouTube Video

So, how on earth are you going to get anyone to notice your little

video once you put it on the site? Good question, but it’s not one

we’re going to answer in Chapter 1. Chapter 5 is devoted to that

subject, and there you’ll learn all kinds of clever ways to help get

your video noticed. For the purpose of this discussion, we want to

set the stage by telling you that you have just a small window of opportunity to get your video noticed while it’s new. You improve your

chances by being an active member of the YouTube community

when you first start producing and then uploading videos. So, between now and Chapter 5, spend time on the site, rate and comment on videos, subscribe to the channels from the producers you

like, and share the videos you enjoy. By the time you’re ready, you’ll

have your own presence on the site.

H O W   T O   M A K E   M O N E Y   W I T H   Y o u T u b e
26WHAT I KNOW NOW

So, what are some of the key “takeaways” from this chapter? (We’ll

provide this sort of wrap-up for each chapter.)

• YouTube isn’t just a site for sharing videos. It’s an entire

online community.

• According to demographics, YouTube users are spread all

across the United States and are evenly divided between

the genders. And 73 percent of YouTube viewers say they

don’t mind the advertising that appears on the site because

those ads keep the site free to its users. 

• YouTube is simple to navigate; uploading videos is a snap. 

• YouTube partnerships mean revenue-sharing opportunities.

• YouTube is now an international phenomenon with more

than 200 million visitors arriving at the site every month. 

• YouTube has achieved this incredible level of success in the

fewer than four years since its founding.